“American workers left 662 million vacation days on the table last year. Of these workers, the millennial sub-set is the most likely to want to be seen as work martyrs. In an effort to be seen as valuable to the company a work martyr is the most likely to forego taking vacation days. The Virginia Tourism Commission (VTC) Crush Friday Program is designed to encourage the millennial work martyr to give vacation a try. VTC and its industry partners aim to change that mindset and show the benefit that even one day of vacation can have. Virginia and City of Galax Tourism offer a call to millennials to take a well-deserved Friday and crush it in Galax.”
